Local SEO refers to the practice of optimising your website with specific reference to geographic enquiries. LocalSEOGuru uses the “Local Search” option on Google to optimise your website for traffic that is looking for location specific answers to queries.

It’s long been a SEO industry consensus that 65-70% of all clicks from SERPs come from the “organic” (i.e. unpaid) areas of the page. Many users prefer to click on links that they consider to be natural, rather than opting for paid listings. As local SEO listings are often the first to appear on the “natural” area of the SERP (the map listings at the top of the page, for example), it’s likely that they’ll get a disproportionately large percentage of clicks. As a result, local SEO can be the most critical aspect of your online campaign. Treat the information superhighway as an online village and you become a big fish in your local pond!

Local SEO is the perfect strategy for companies that have a definitive geographical base and need local exposure. Cut the Internet down to size and your presence becomes much stronger, much quicker.

LocalSEOGuru concentrates on the two major search engines for local listings – Google and Yahoo. We conduct carefully researched keyword and phrase campaigns to lift your business to the top of the local search results on the two search engines. Our Local SEO services are guaranteed to bring real exposure at superb prices.

A local organic search engine listing cannot be bought. Local Search rankings are achieved using the same tactics as national Search Engine Optimisation campaigns – but targeted for a specific geographic area. That means you get more return on your SEO investment: because your website is competing with far fewer alternatives. Local organic search engine listings are ideal tactics for small to medium sized enterprises with a definite geographic base. LocalSEOGuru optimises your website to achieve top positions in major search engines for locally targeted keywords and phrases.

Social media marketing is the new power tool at the disposal of local businesses. LocalSeoGuru specialises in creating an online community for your brand, using bookmarking; social networking; blogs; forums; articles; and press releases to build a following devoted to your company and its products or services. We use all currently popular social media networks to bring your brand to your fans.

The humble local business directory is an often overlooked source of Local SEO gold. Needless to esay, LocalSEOGuru doesn’t overlook this source of free advertising and presence building. We submit optimised local business profiles to the relevant local business directories, taking advantage of the fact that many rivals overlook the technique in their scramble for social media “likes”. We do that too, of course – but here at LocalSEOGuru we believe you should use every weapon at your disposal to create the right buzz!

Locally targeted PPC campaigns are another excellent way to maximise ROI for your business. We’ll control your Pay Per Click advertising so it pays off every time, by setting up campaigns that target local searches rather than national or global ones.

Google Content Network works by letting you set up a target market that works across a larger audience than any other kind of web advertising provider. Easy reports show you exactly where your ads are showing, and how well they are working.